AI Insights · Timothy · January 2021
Q4 2020 Performance of Fast Food Apps in Europe
A Sensor Tower data analysis reveals the download and user trends for the top fast food and fast casual restaurant apps in Europe during Q4 2020. Detailed insights available from Sensor Tower.
In the final quarter of 2020, Europe's appetite for fast food apps showed varied trends across the board for the top industry players. Data provided by Sensor Tower allows us to delve into the performance of these apps in terms of downloads and active users.
McDonald’s - Non-US saw a notable peak in downloads, reaching 734K in late October, followed by a dip and a year-end rally to 625K. Weekly active users (WAUs) fluctuated, starting strong at over 8M, tapering off to around 6.4M, and then rising back up to 6.6M by year's end.
Burger King® experienced a gentle descent in downloads from 328K to 254K, while its WAUs saw a slight uptick from 3M to 3.1M in the last week of December, suggesting a steady user base towards the holiday season.
KFC: Food delivery. downloads showed more stability, hovering around 200K-250K, with a year-end increase to 249K. Its WAUs saw a gradual increase from 2.7M to nearly 2.9M, indicating a growing user engagement.
Domino's Pizza Delivery downloads varied, with a notable spike to 173K in late November, but ended the quarter with 145K. WAUs showed resilience, recovering from a mid-quarter dip to end slightly higher at 673K.
Subway® - Official App had a remarkable surge in downloads in mid-October at 175K, but this momentum did not carry through, as it ended the year at 46K. The WAUs demonstrated a similar pattern, peaking at 223K in early December before falling to 137K.
These figures represent a snapshot of the fast food app landscape in Europe for Q4 2020. For more detailed insights and data, Sensor Tower's comprehensive analysis tools provide further clarity on the trends shaping the mobile app industry.
